Babka is popular among Jews, particularly those with family origins in Eastern Europe. It is made from a doubled and twisted length of yeast dough and is typically baked in a high loaf pan. There is never a fruit filling; the dough contains either cinnamon or chocolate. It is usually topped with streusel. A similar cake called a kokosh is also popular in Jewish bakeries. Kokosh also comes in chocolate and cinnamon varieties, but it is lower and longer than babka, is not twisted, and not topped with streusel.
Babka of this style has become popular in North American cities with large Jewish populations, including Montreal, New York and Toronto. This sort of babka was used as a MacGuffin in the Seinfeld episode "The Dinner Party."
Other than the dessert variety, there also exists a traditional Eastern European Jewish variety prepared during Passover in lieu of bread. Generally, this sort is not sweet and is prepared using crushed matzos with water, egg, and salt. Some Polish Jews refer to pancakes with these ingredients as bubbeleh, a name similar to babka.